“ passion” - what’s how their culture work: they want passion.
Culture isn’t inherently doing, so it’s quite a jump to craft a definition of culture that implies doing. “ doing” - this is quite straightforward: they’re a culture of doing.A different culture could have avoided this word entirely, or could have gone for an opposite approach like “Culture is simply how multiple different actions can lead to…”. “ way” - even without connecting this to the idea of “tao”, or the “way” in a more philosophical sense, there’s still an indication that there’s a single solution, a way, that is taken by everyone.“ shared” - this is a great choice of words, which in a sense is unavoidable in a definition that covers many people, but it’s still interesting that he went for a word that implies an action of the individual instead of a group definition like “a common way” or “how the group does”.The example of an opposite culture would be using a wording like “Culture is an intertwined way”. “ simply” - the use of the term simply already hints at a culture that wants to avoid complexity and aims for solution that don’t just work, but also feel light and straightforward.This is a wonderful expression of how much culture is something embedded and so pervasive that isn’t even seen. This for me is incredibly fascinating because this wants to be a general definition of culture, but in reality it’s a definition of their own culture. “Culture is simply a shared way of doing something with passion” Still, Brian tries to define culture, as follows: It’s as such because at its root there’s a very variable and complex thing: us. The title comes from the great advice by Peter Thiel, as short as it is crisp:Ĭouldn’t get clearer than that, right? The problem is that culture is something so powerful but at the same time so difficult to define. A few days ago there was a great post by Brian Chesky, founder and CEO of AirBnB about their company culture, titled “Don’t fuck up the culture”.
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